Cancer is something most of us have had to deal with in our lifetime with a family member, a friend, a loved one or for some of us a perfect stranger.

For us…..LIVESTRONG is at the forefront on the global fight against cancer providing programs, grants, patient family and caregiver support and resources and so much more than we can detail here.  We believe there is no organization on the planet that does more for cancer than LIVESTRONG and for that reason and the 28million living with cancer we are proud to support their efforts.  We are also very proud to have Chris Hurff, New Mexico's only LIVESTRONG Leader on our team.

LIVESTRONG is the beneficiary of proceeds from the Triple Dog Dare relay triathlon, Bowl 4 Yellow, Rally 4 Yellow, Livestrong Day Classic and a very special event sponsored by IL Vicino in July.  

To learn more about LIVESTRONG please visit

The LIVESTRONG Manifesto

We believe in life.
Your life.
We believe in living every minute of it with every ounce of your being.
And that you must not let cancer take control of it.
We believe in energy: channeled and fierce.
We believe in focus: getting smart and living strong.
Unity is strength. Knowledge is power. Attitude is everything.

We kick in the moment you're diagnosed.
We help you accept the tears. Acknowledge the rage.
We believe in your right to live without pain.
We believe in information. Not pity.
And in straight, open talk about cancer.
With husbands, wives and partners. With kids, friends and neighbors. Your healthcare team. And the people you live with, work with, cry and laugh with.
This is no time to pull punches.
You're in the fight of your life.

We're about the hard stuff.
Like finding the nerve to ask for a second opinion.
And a third, or a fourth, if that's what it takes.
We're about preventing cancer. Finding it early. Getting smart about clinical trials.
And if it comes to it, being in control of how your life ends.
It's your life. You will have it your way.

We're about the practical stuff.
Planning for surviving. Banking your sperm. Preserving your fertility. Organizing your finances. Dealing with hospitals, specialists, insurance companies and employers.
It's knowing your rights.
It's your life.
Take no prisoners.

We're about the fight.
We're your advocate before policymakers. Your champion within the healthcare system. Your sponsor in the research labs.
And we know the fight never ends.
Cancer may leave your body, but it never leaves your life.

Founded and inspired by Lance Armstrong, one of the toughest cancer survivors on the planet.